Creating World Class Pay Per Click Programs Requires Many Hours of Custom Design
Flyline Search Marketing specializes in Pay Per Click management. We believe that the secret to success with Pay Per Click comes from creating what we like to call "Synergy". There are many elements to the formula we developed for our programs, but all elements are focused around the creation of "Synergy." The ultimate goal of any PPC campaign should be to drive conversions. We often hear Internet Marketing firms talk about the value of clicks and the importance of click through ratios. We even had a client, Zerorez of Albuquerque, send us a document they received from another PPC firm, touting that they could generate a 40% or better click through rate and advising our client to give them a chance to prove they could deliver. Let me ask you a question? By the way, it's the same question that we posed to our client. Are you using Pay Per Click to drive clicks to your website or do you expect PPC to deliver new customers for your business? The client's answer was the one we expected. She wanted new customers. Enough to pay for the cost of the advertising and enough to provide for an acceptable profit margin from the activity.
Not to be critical, but if you are an Internet Marketing Agency, like Flyline Search Marketing, your job has to be to deliver new business customers and increased gross revenues. Our Zerorez client had it exactly right. To be clear, "Click Through Ratio," by Google's definition is as follows: Clickthrough Rate: To get an immediate idea of how well a campaign is doing, check the clickthrough rate (CTR). Clickthrough Rate is how often people click your ad after seeing it. As a rule of thumb, a CTR under 1% indicates that your ads are not targeted to a relevant audience. If you find that your CTR is low, we recommend optimizing your account. We advise our Pay Per Click clients that Clickthrough is a great indicator of whether their Google ads are performing effectively. We like to see our clients ads generate a Clickthrough in the range of 3% - 5% or better. Difficult to always accomplish that, but we seem to approach those numbers if we work to create "Synergy".
Clickthrough is clearly not the most critical piece of the PPC equation, just one of the metrics that must be monitored.
We keep talking about the term "Synergy." Lets get down to the brass tacks for a minute. Flyline Search Marketing Pay Per Click designers, work to create a total connection between, the keyword, the Google ad, the Google ad content and the Landing Page we deliver the prospective client to. Creating this "Synergy" often results in generation of a solid Clickthrough ratio. Better still, it often results in a strong PPC Conversion Rate. What is Conversion Rate you ask? We believe that PPC Converions are that critical component you should be focused on. We define Search Engine Marketing Conversions as: The number of site visitors, delivered by the Google Adwords PPC campaign we built for you, that ulitimately become your clients, divided by the total universe of site visitors our PPC program actually delivered to your web site.
Google Adwords has created the Conversion University, which allows PPC managers to set up conversions objectives within the Google Adwords program that then provide you with conversion code you can upload into your HTML source code. Once the code is loaded, your Adwords program can provide you with data to show which keywords are actually driving your conversions. If you focus on driving conversions and revenue generation, and not just on Clickthrough ratios, you will find that your Pay Per Click program can produce some very nice returns.
We hope this information is helpful to you. Please don't hestitate to comment on this post. We would welcome some great dialogue around this subject. We are passionate about our PPC programs and feel our custom designed solutions rival the best programs anywhere in the World. That is a lofty statement, but our clients are seeing solid results from our efforts and their success will always be our primary mission.
Clickthrough is clearly not the most critical piece of the PPC equation, just one of the metrics that must be monitored.
We keep talking about the term "Synergy." Lets get down to the brass tacks for a minute. Flyline Search Marketing Pay Per Click designers, work to create a total connection between, the keyword, the Google ad, the Google ad content and the Landing Page we deliver the prospective client to. Creating this "Synergy" often results in generation of a solid Clickthrough ratio. Better still, it often results in a strong PPC Conversion Rate. What is Conversion Rate you ask? We believe that PPC Converions are that critical component you should be focused on. We define Search Engine Marketing Conversions as: The number of site visitors, delivered by the Google Adwords PPC campaign we built for you, that ulitimately become your clients, divided by the total universe of site visitors our PPC program actually delivered to your web site.
Google Adwords has created the Conversion University, which allows PPC managers to set up conversions objectives within the Google Adwords program that then provide you with conversion code you can upload into your HTML source code. Once the code is loaded, your Adwords program can provide you with data to show which keywords are actually driving your conversions. If you focus on driving conversions and revenue generation, and not just on Clickthrough ratios, you will find that your Pay Per Click program can produce some very nice returns.
We hope this information is helpful to you. Please don't hestitate to comment on this post. We would welcome some great dialogue around this subject. We are passionate about our PPC programs and feel our custom designed solutions rival the best programs anywhere in the World. That is a lofty statement, but our clients are seeing solid results from our efforts and their success will always be our primary mission.
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