Social Media - An Overseas Revolution

Flyline Search Marketing

Atlanta's & Albuquerque's
Premier Marketing Agency


****comScore, Inc. News Release*******************

Social Networking Habits Vary Considerably Across Asia-Pacific Markets
Philippines Exhibits Highest Social Networking Engagement

Facebook Competes with Local Brands for Title of Top Social Network

Singapore, April 7, 2010– comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its latest report on social networking activity in the Asia-Pacific region (excluding China) based on data from its World Metrix service. The study found that 50.8 percent of the total online population in the Asia-Pacific region visited a social networking site in February 2010, reaching a total of 240.3 million visitors. Facebook.com ranked as the top social network across the majority of individual markets in the region, while competing brands commanded the top position in certain markets, including Orkut in India, Mixi.jp in Japan, CyWorld in South Korea and Wretch.cc in Taiwan.

“While social networking continues to be one of the most popular and fastest growing Web activities in the world, its dynamics in the Asia-Pacific region exhibit significantly more individual market differentiation than in other global regions,” said Will Hodgman, comScore executive vice president for Asia Pacific. “In some markets, such as the Philippines, Australia and Indonesia, social networking is one of the most popular Web activities reaching nearly 90 percent of the entire Internet population, while other markets report less PC-based social networking penetration, which can often be attributed to the high propensity to engage in social networking via mobile devices in these markets.”

Social Networking Penetration Highest in Philippines, Australia and Indonesia

In February 2010, Internet users in the Asia-Pacific region averaged 2.5 hours on social networking sites during the month and visited the category an average of 15 times. Across markets, the Philippines showed the highest penetration of social networking usage with more than 90 percent of its entire Web population visiting a social networking site during the month, followed by Australia (89.6 percent penetration) and Indonesia (88.6 percent penetration).

Social networkers in the Philippines also showed the highest level of engagement on social networking sites averaging 5.5 hours per visitor in February, with visitors frequenting the social networking category an average of 26 times during the month. Strong engagement was also exhibited by Internet users in Indonesia (5.4 hours per visitor and 22 visits per visitor), Australia (3.8 hours per visitor and 20 visits per visitor) and Malaysia (nearly 3.8 hours per visitor and 22 visits per visitor).


Social Networking Reach and Engagement in Asia Pacific Markets

February 2010

Total Internet Audience*, Age 15+ - Home & Work Locations

Source: comScore World Metrix

                                           Social Networking

                            % Reach   Average Minutes      Average Visits
                                              per Visitor             per Visitor

Asia Pacific              50.8             148.9                     15.1
Philippines              90.3              332.2                     26.3
Australia                 89.6              228.0                    20.9
Indonesia                88.6             324.4                     22.6
Malaysia                 84.7              226.0                     22.3
Singapore               83.7              220.9                     22.1
New Zealand           81.2              217.5                     20.3
Taiwan                   75.9              131.3                     18.3
Hong Kong              75.4              223.3                     25.4
India                      68.5              130.1                     13.0
South Korea            63.5              131.4                     16.0
Vietnam                 46.1                49.5                       7.2
Japan                    42.3              120.5                      14.0
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Facebook Assumes Top Position in Majority of Asia Pacific Markets

An analysis of top social networks in each of the Asia-Pacific markets included in this report revealed various brand preferences across markets. Facebook.com was the social networking leader in eight of the markets – Philippines, Australia, Indonesia, Malaysia, Singapore, New Zealand, Hong Kong and Vietnam – while in other countries competing brands captured the top position. Local players led in Japan (Mixi.jp) and South Korea (CyWorld), while Google-owned Orkut ranked as the top social networking site in India and Yahoo!’s Wretch.cc led in Taiwan.

Top Social Network in Individual Asia Pacific Markets by Percent Reach of Web Population

February 2010

Total Internet Audience*, Age 15+ - Home & Work Locations

Source: comScore World Metrix

                                 Top Social Network       % Reach of
                                      in Market             Web Population

Asia Pacific                  Facebook.com                   14.9%
Philippines                   Facebook.com                   84.5%
Australia                     Facebook.com                   69.4%
Indonesia                    Facebook.com                   84.9%
Malaysia                      Facebook.com                   77.5%
Singapore                    Facebook.com                   72.1%
New Zealand                Facebook.com                   63.6%
Taiwan                        Wretch.cc                         62.5%
Hong Kong                  Facebook.com                   62.6%
India                           Orkut                              46.8%
South Korea                 CyWorld                           54.2%
Vietnam                       Facebook.com                  18.4%
Japan                          Mixi.jp                             18.9%


Free Internet Marketing Seminars - Atlanta & Albuquerque

Flyline Search Marketing

Atlanta's and Albuquerque's Premier Internet Marketing Agency

If you have a business or belong to a business group or council and want more information about Internet Marketing we encourage you to give us a call at 1-866-258-5511. We are offering free internet marketing seminars in the Atlanta and Albuquerque metro areas. Oh and yes, we also include Sante Fe, New Mexico in our free seminar area. Flyline Search Marketing President, Pam Russom, just completed the first in a series of free seminars she agreed to do for the Albuquerque (Believer's in Business) BIB group yesterday. Mrs. Russom covered the topic of how to build a web site that works! We received tremendous feedback from that initial session and participants are eager to hear her next presentation topic in two weeks.

If you are interested in securing a speaker from Flyline Search Marketing for a panel discussion, a trade show or simply to provide a free seminar for Social Media Marketing (Twitter, Facebook, Youtube & Linkedin), Search Engine Marketing (How to Advertise on Google), Search Engine Optimization (On-Page & Off-Page SEO Made Understandable), Web Site Design (How To Build A Web Site That Can Sell) or other Internet Marketing & Web 2.0 type subjects please send and email to (info@flylinesearchmarketing.com) or call our Atlanta office at 1-866-258-5511 or our Albuquerque office at 505-328-4321.

Social Media


New Mexico - Pay Per Click

Flyline Search Marketing

Atlanta's and Albuquerque's
Premier Internet Marketing Agnency

Looking for an honest, hard working Pay Per Click marketing firm that will create a custom designed PPC program that works? We encourage you to contact us at 1-866-258-5511 or visit our main web site at (http://www.flylinesearchmarketing.com). Our team of Google Adwords Certified program managers are world class.

Want to know more, just ask our clients! (Jule Lippitt - Owner of Pete's Plumbing Incorporated. Pete's Plumbing Inc. is located in Alpharetta, Georgia and has been a Flyline Search Marketing client since the day we opened our doors. Flyline Search Marketing is currently working on updating their brand image and overall branding strategy to include a new "Green Plumbing" line of business they plan to deploy in April. 

We also servce a firm named "Carithers Flowers." The owner of "Carithers Flowers" is a gentlemen by the name of Charles Carithers. Mr. Carithers is a nationally acclaimed florist, whose family has been serving Atlanta and the Metro Atlanta area for more than 40 years. Carithers Flowers hired Flyline Search Marketing over a year ago and plans to renew their contract with us for another year. We don't spend our time advertising. We spend our time working on our clients Google, Yahoo and Bing advertising programs to ensure they are producing top results.

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Flyline Search Marketing Client, Carither Flowers Delivers Valentines Joy

Flyline Search Marketing Client

Carithers Flowers

 Voted #1 Atlanta Florist By NBC

Valentines Day Survival Guide For Men Facing A Sunday Valentines Day. Award Winning Florist, Charles Carithers Offers Sage Advice To Guys That Want To Send The Right Message.

Carithers Flowers Voted Best Atlanta Florist Is Man’s Best Friend During Valentines Week Offering The Best Quality & Selection While Offering Unsurpassed Attention To Detail.

“Guys are in danger of finding themselves in the doghouse without even trying this year” says nationally recognized florist Charles Carithers. With the most romantic holiday falling on a Sunday this year, Valentines Day can sneak up on unsuspecting men who have been preoccupied with the Super Bowl, basketball season, hockey and pondering what the Braves will be like. Here is advice from Atlanta’s Cupid for over two generations, Carithers Flowers:

DON’T WAIT. That’s right fellas. You know we can procrastinate and end up causing ourselves unnecessary grief. Take advantage of Charles Carithers’ suggestion that this is not the time of year to screw up. “Order your Valentine Flowers during the week before so that she can bask in the glow of your love all week” states Charles Carithers. “When you order a dozen roses from us we will add another ½ dozen to the order at no extra charge. We also offer two dozen roses at a discounted Valentine rate. Now that is real value during these challenging economic times” Charles adds.

ORDER FROM A LOCAL FLORIST. A local florist with an actual local phone and physical address like Carithers Flowers 770-980-3000 at 1708 Powers Ferry Rd S.E. Marietta, GA 30067 is your best value according to John Klingel, Director of the South Florida Center for Floral Studies. With the recent cold snap in South America that damaged flower crops, many florists selling only through web sites are tempted to push distressed merchandise (dying flowers). Choosing a florist that is a member of the Society of American Florists like Carithers Flowers (a member since 1973) can save you some severe embarrassment.

SEND THEM TO HER WORKPLACE. Research proves that women prefer to get flowers at their office. “Show her and her co-workers how important she is to you” recommends Charles. “Surprise her with a bouquet at work with a card that says, ‘I wanted you to be the first to receive Valentine flowers’ she will always remember the sentiment” says Carithers.

SIZE DOES MATTER. That’s right guys, we like everything bigger and so do our ladies. Award Winning Florist Carithers Flowers is the exclusive Atlanta source for the impressive and elegant Imperial Roses measuring three feet in length with an enhanced bloom size. Every other arrangement in her office will be dwarfed in size compared to your bouquet from Carithers. Even Carithers reserve stock (every day roses) is twice as big as any supplier. Their longevity is also twice as long so when you send her Valentine flowers they will last longer than from any other florist…guaranteed!

COLOR HER WORLD. Get creative guys! Red roses are traditional and beautiful but you deserve options and so does she. “We offer roses in a variety of colors that other florists just can’t match.” Says Charles Carithers. “We offer pink, yellow, lavender, orange, peach, hot pink and yes of course red” explains Charles.

DON’T FORGET MOM. “Let her know she was the first love in your life” says Charles. “We have a variety of floral arrangements including one of my favorites, our deluxe holiday tulips” “Check them out on our site in addition to other Valentine gifts like candy, balloon arrangements, gift baskets and more” recommends Charles Carithers.

Carithers Flowers was started in 1973 by founders Larry & Jane Carithers. Their customers and partners include many Fortune’s 1000 Companies, well known retail brands, celebrities and families who have patronized Carithers for three generations. Award winning Florist, Charles Carthers perpetuates the customer focused tradition. The Carithers Difference is to help their customers recognize, celebrate and share the special moments and special people in their lives. Discover why Carithers is voted best florist-Atlanta year after year.

For additional information: call Mr. Charles Carithers at 404-542-0809 or email him at info@carithers.com.

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Pay Per Click - Yes or No

Creating World Class Pay Per Click Programs Requires Many Hours of Custom Design

  Flyline Search Marketing specializes in Pay Per Click management. We believe that the secret to success with Pay Per Click comes from creating what we like to call "Synergy". There are many elements to the formula we developed for our programs, but all elements are focused around the creation of "Synergy." The ultimate goal of any PPC campaign should be to drive conversions. We often hear Internet Marketing firms talk about the value of clicks and the importance of click through ratios. We even had a client, Zerorez of Albuquerque, send us a document they received from another PPC firm, touting that they could generate a 40% or better click through rate and advising our client to give them a chance to prove they could deliver. Let me ask you a question? By the way, it's the same question that we posed to our client. Are you using Pay Per Click to drive clicks to your website or do you expect PPC to deliver new customers for your business? The client's answer was the one we expected. She wanted new customers. Enough to pay for the cost of the advertising and enough to provide for an acceptable profit margin from the activity.

  Not to be critical, but if you are an Internet Marketing Agency, like Flyline Search Marketing, your job has to be to deliver new business customers and increased gross revenues. Our Zerorez client had it exactly right. To be clear, "Click Through Ratio," by Google's definition is as follows: Clickthrough Rate: To get an immediate idea of how well a campaign is doing, check the clickthrough rate (CTR). Clickthrough Rate is how often people click your ad after seeing it. As a rule of thumb, a CTR under 1% indicates that your ads are not targeted to a relevant audience. If you find that your CTR is low, we recommend optimizing your account. We advise our Pay Per Click clients that Clickthrough is a great indicator of whether their Google ads are performing effectively. We like to see our clients ads generate a Clickthrough in the range of 3% - 5% or better. Difficult to always accomplish that, but we seem to approach those numbers if we work to create "Synergy".

Clickthrough is clearly not the most critical piece of the PPC equation, just one of the metrics that must be monitored.

  We keep talking about the term "Synergy." Lets get down to the brass tacks for a minute. Flyline Search Marketing Pay Per Click designers, work to create a total connection between, the keyword, the Google ad, the Google ad content and the Landing Page we deliver the prospective client to. Creating this "Synergy" often results in generation of a solid Clickthrough ratio. Better still, it often results in a strong PPC Conversion Rate. What is Conversion Rate you ask? We believe that PPC Converions are that critical component you should be focused on. We define Search Engine Marketing Conversions as: The number of site visitors, delivered by the Google Adwords PPC campaign we built for you, that ulitimately become your clients, divided by the total universe of site visitors our PPC program actually delivered to your web site.

  Google Adwords has created the Conversion University, which allows PPC managers to set up conversions objectives within the Google Adwords program that then provide you with conversion code you can upload into your HTML source code. Once the code is loaded, your Adwords program can provide you with data to show which keywords are actually driving your conversions. If you focus on driving conversions and revenue generation, and not just on Clickthrough ratios, you will find that your Pay Per Click program can produce some very nice returns.

  We hope this information is helpful to you. Please don't hestitate to comment on this post. We would welcome some great dialogue around this subject. We are passionate about our PPC programs and feel our custom designed solutions rival the best programs anywhere in the World. That is a lofty statement, but our clients are seeing solid results from our efforts and their success will always be our primary mission.

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Merry Christmas Atlanta

Seasons Greetings!
Flyline Search Marketing

Given we probably won't see snow in Atlanta this year for Christmas, we thought you might enjoy this photo of the wintery wonderland known as Northern New Mexico in December. 

May Gods Blessings be with you all throughout this holiday season!

We are thankful for all the wonderful clients that we were able to serve during 2009. If there is anything we can do for you we hope you will give us a call at 1-866-258-5511. Please visit our web site at (www.flylinesearchmarketing.com) to learn more about our products and services.

Happy Holidays,

The Flyline Search Marketing Blog Team


Zerorez® of Albuquerque and Blue Star Mothers team up to Support Troops

Give the gift of clean carpet and help support our troops this holiday season.

Flyline Search Marketing client Zerorez® of Albuquerque has teamed up with the Rio Grande Valley chapter of Blue Star Mothers of America, Inc. to create care packages for deployed soldiers.

Schedule a regular cleaning during the month of December and Zerorez® of Albuquerque will provide one of the following additional services FREE of charge in exchange for a cash or in-kind donation to the Blue Star Mothers.

FREE Services include:

• 100 sq. ft. of carpet cleaned

• Grout sealing

• Dryer vent cleaning

• Glass shower door sealing

• Clean and seal car windshield

• Chair or recliner sealing

• Twin or full size mattress cleaning

Sample donations for Blue Star Mothers include individual-size snacks, travel-size toiletries, socks, wash cloths, hand towels, and disposable cameras, to name a few. For a complete list of items in need, visit the Rio Grande Valley Chapter of Blue Star Mothers at http://www.nmrgvbluestarmothers.org/

This joint venture will allow the Blue Star Mothers to send care packages to troops stationed around the world, visit veterans in hospitals, and welcome those returning home from deployment.

What a great way to say “thank you” to our troops this holiday season! Zerorez® of Albuquerque is offering this great promotion for a limited time only. Be sure to call (505) 898-0669 and ask for the “Support Our Troops for the Holidays” Special by December 20 to book your appointment today!

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