2/9/10

Flyline Search Marketing Client, Carither Flowers Delivers Valentines Joy




Flyline Search Marketing Client


Carithers Flowers


 Voted #1 Atlanta Florist By NBC




Valentines Day Survival Guide For Men Facing A Sunday Valentines Day. Award Winning Florist, Charles Carithers Offers Sage Advice To Guys That Want To Send The Right Message.

Carithers Flowers Voted Best Atlanta Florist Is Man’s Best Friend During Valentines Week Offering The Best Quality & Selection While Offering Unsurpassed Attention To Detail.


“Guys are in danger of finding themselves in the doghouse without even trying this year” says nationally recognized florist Charles Carithers. With the most romantic holiday falling on a Sunday this year, Valentines Day can sneak up on unsuspecting men who have been preoccupied with the Super Bowl, basketball season, hockey and pondering what the Braves will be like. Here is advice from Atlanta’s Cupid for over two generations, Carithers Flowers:

DON’T WAIT. That’s right fellas. You know we can procrastinate and end up causing ourselves unnecessary grief. Take advantage of Charles Carithers’ suggestion that this is not the time of year to screw up. “Order your Valentine Flowers during the week before so that she can bask in the glow of your love all week” states Charles Carithers. “When you order a dozen roses from us we will add another ½ dozen to the order at no extra charge. We also offer two dozen roses at a discounted Valentine rate. Now that is real value during these challenging economic times” Charles adds.

ORDER FROM A LOCAL FLORIST. A local florist with an actual local phone and physical address like Carithers Flowers 770-980-3000 at 1708 Powers Ferry Rd S.E. Marietta, GA 30067 is your best value according to John Klingel, Director of the South Florida Center for Floral Studies. With the recent cold snap in South America that damaged flower crops, many florists selling only through web sites are tempted to push distressed merchandise (dying flowers). Choosing a florist that is a member of the Society of American Florists like Carithers Flowers (a member since 1973) can save you some severe embarrassment.

SEND THEM TO HER WORKPLACE. Research proves that women prefer to get flowers at their office. “Show her and her co-workers how important she is to you” recommends Charles. “Surprise her with a bouquet at work with a card that says, ‘I wanted you to be the first to receive Valentine flowers’ she will always remember the sentiment” says Carithers.

SIZE DOES MATTER. That’s right guys, we like everything bigger and so do our ladies. Award Winning Florist Carithers Flowers is the exclusive Atlanta source for the impressive and elegant Imperial Roses measuring three feet in length with an enhanced bloom size. Every other arrangement in her office will be dwarfed in size compared to your bouquet from Carithers. Even Carithers reserve stock (every day roses) is twice as big as any supplier. Their longevity is also twice as long so when you send her Valentine flowers they will last longer than from any other florist…guaranteed!

COLOR HER WORLD. Get creative guys! Red roses are traditional and beautiful but you deserve options and so does she. “We offer roses in a variety of colors that other florists just can’t match.” Says Charles Carithers. “We offer pink, yellow, lavender, orange, peach, hot pink and yes of course red” explains Charles.

DON’T FORGET MOM. “Let her know she was the first love in your life” says Charles. “We have a variety of floral arrangements including one of my favorites, our deluxe holiday tulips” “Check them out on our site in addition to other Valentine gifts like candy, balloon arrangements, gift baskets and more” recommends Charles Carithers.

Carithers Flowers was started in 1973 by founders Larry & Jane Carithers. Their customers and partners include many Fortune’s 1000 Companies, well known retail brands, celebrities and families who have patronized Carithers for three generations. Award winning Florist, Charles Carthers perpetuates the customer focused tradition. The Carithers Difference is to help their customers recognize, celebrate and share the special moments and special people in their lives. Discover why Carithers is voted best florist-Atlanta year after year.

For additional information: call Mr. Charles Carithers at 404-542-0809 or email him at info@carithers.com.


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2/5/10

Pay Per Click - Yes or No











Creating World Class Pay Per Click Programs Requires Many Hours of Custom Design

 
  Flyline Search Marketing specializes in Pay Per Click management. We believe that the secret to success with Pay Per Click comes from creating what we like to call "Synergy". There are many elements to the formula we developed for our programs, but all elements are focused around the creation of "Synergy." The ultimate goal of any PPC campaign should be to drive conversions. We often hear Internet Marketing firms talk about the value of clicks and the importance of click through ratios. We even had a client, Zerorez of Albuquerque, send us a document they received from another PPC firm, touting that they could generate a 40% or better click through rate and advising our client to give them a chance to prove they could deliver. Let me ask you a question? By the way, it's the same question that we posed to our client. Are you using Pay Per Click to drive clicks to your website or do you expect PPC to deliver new customers for your business? The client's answer was the one we expected. She wanted new customers. Enough to pay for the cost of the advertising and enough to provide for an acceptable profit margin from the activity.

  Not to be critical, but if you are an Internet Marketing Agency, like Flyline Search Marketing, your job has to be to deliver new business customers and increased gross revenues. Our Zerorez client had it exactly right. To be clear, "Click Through Ratio," by Google's definition is as follows: Clickthrough Rate: To get an immediate idea of how well a campaign is doing, check the clickthrough rate (CTR). Clickthrough Rate is how often people click your ad after seeing it. As a rule of thumb, a CTR under 1% indicates that your ads are not targeted to a relevant audience. If you find that your CTR is low, we recommend optimizing your account. We advise our Pay Per Click clients that Clickthrough is a great indicator of whether their Google ads are performing effectively. We like to see our clients ads generate a Clickthrough in the range of 3% - 5% or better. Difficult to always accomplish that, but we seem to approach those numbers if we work to create "Synergy".

Clickthrough is clearly not the most critical piece of the PPC equation, just one of the metrics that must be monitored.

  We keep talking about the term "Synergy." Lets get down to the brass tacks for a minute. Flyline Search Marketing Pay Per Click designers, work to create a total connection between, the keyword, the Google ad, the Google ad content and the Landing Page we deliver the prospective client to. Creating this "Synergy" often results in generation of a solid Clickthrough ratio. Better still, it often results in a strong PPC Conversion Rate. What is Conversion Rate you ask? We believe that PPC Converions are that critical component you should be focused on. We define Search Engine Marketing Conversions as: The number of site visitors, delivered by the Google Adwords PPC campaign we built for you, that ulitimately become your clients, divided by the total universe of site visitors our PPC program actually delivered to your web site.

  Google Adwords has created the Conversion University, which allows PPC managers to set up conversions objectives within the Google Adwords program that then provide you with conversion code you can upload into your HTML source code. Once the code is loaded, your Adwords program can provide you with data to show which keywords are actually driving your conversions. If you focus on driving conversions and revenue generation, and not just on Clickthrough ratios, you will find that your Pay Per Click program can produce some very nice returns.

  We hope this information is helpful to you. Please don't hestitate to comment on this post. We would welcome some great dialogue around this subject. We are passionate about our PPC programs and feel our custom designed solutions rival the best programs anywhere in the World. That is a lofty statement, but our clients are seeing solid results from our efforts and their success will always be our primary mission.

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